Flere og flere er begyndt at tale om et kommende Web 3.0 – eller i de mindste Media 3.0.
Alan Mutter skriver på sin blog kaldet Reflections of a Newsosaur flg.: Media 3.0 will turn absolutely upside-down the classic one-to-many model of Media 1.0, replacing it with a many-to-one paradigm in which news, entertainment and advertising are delivered in a uniquely individualized fashion to all but the most technologically recalcitrant consumers.
The paradigm shift will be enabled by significant future technology developments in such areas as artificial-intelligence software, database systems, media-compression algorithms, network architecture, mobile platforms and nanotechnologies capable of delivering vast computing power to more diverse and tiny platforms than we can imagine today.
VC-investoren Jason Calacanis tilføjer: Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform.
It-eksperten Nich Carr kommenterer på debatten mellem amatør og professionelles indflydelse på fremtidens mediebillede med et indledende citat fra Yeats:
Hurrah for revolution and more cannon-shot!
A beggar upon horseback lashes a beggar on foot.
Both beggars, though, labor under romantic misconceptions. For one, the web is freeing us from the shackles of the past, when our malignant media overlords stifled our creativity and force-fed us gruel. For the other, the web is returning us to a purified past, when our benign media overlords nurtured the most talented and delivered their fine works to us all. Both visions simplify the past and distort the future. The so-called new media is just old media with a different cost structure; the overlords will not be overthrown but neither will they be redeemed, and the same goes for the prosuming crowd.