Nettet bestod engang udelukkende af 0 og 1. I dag består det, ifølge Doc Searls, kun af 0:
“The Net is a giant zero. It puts everybody zero distance from everybody and everything else. And it supports publishing and broadcasting at costs that round to zero as well. It is essential for the mainstream media to understand that the larger information ecosystem is one that grows wild on the Net and supports everybody who wants to inform anybody else. …”